Row on 5 is Jason Atherton’s flagship London restaurant, where Sorrells was commissioned to design and install a suite of bespoke wine storage solutions integrated throughout the venue. The project comprises five distinct features, each tailored to optimise storage conditions and enhance the overall guest experience, while complementing the interior design of the restaurant.
Champagne Room:
428 standard Champagne bottles
15 magnum bottles
Secret Door Display:
16 bottles
Domaine Romanée-Conti (DRC) Cabinet:
104 bottles
Main Wine Cellar:
1,800 bottles
Ambient Storage Area:
698 bottles
Custom 3D-formed hands securely holding individual bottles.
Burgundy barrel stave wall lining using reclaimed oak.
Illusion wall with mirrored backing and freestanding upright bottles held with leather straps.
Bespoke metal framework and doors manufactured in-house.
Bronze inlay detailing throughout.
Hendel & Hendel handles on doors.
The DRC cabinet features custom 3D-formed hands that securely cradle individual bottles. Developed through Sorrells’ in-house R&D, this design demonstrates a new level of bespoke craftsmanship. Each hand is precisely machined for a perfect fit, creating a striking visual feature while ensuring the safe storage of valuable fine wine.
The metal doors and framework were custom-made in-house, designed specifically for this space. Crafted from raw steel and left uncoated, they complement the restaurant’s dark grey palette. The bespoke nature of the design allowed Sorrells to meet the client’s exact requirements. The framework surrounds three walls, offering views from inside and outside the cellar.
Scallop racking is used to maximise bottle capacity and create storage in areas that might otherwise be unusable, such as the ambient cellar along the hallway. This racking allows bottles to lie horizontally, with labels facing outwards, enabling efficient storage in narrow spaces while maintaining easy visibility and access.
Angled racking is used to provide optimum storage while improving bottle visibility and presentation. This approach allows bottles to be stored at an angle, making labels easier to read and enhancing display impact. In the ambient cellar, angled racking maximises space and facilitates convenient access in a narrow corridor setting.
The DRC cabinet features custom 3D-formed hands that securely cradle individual bottles. Developed through Sorrells’ in-house R&D, this design demonstrates a new level of bespoke craftsmanship. Each hand is precisely machined for a perfect fit, creating a striking visual feature while ensuring the safe storage of valuable fine wine.
The metal doors and framework were custom-made in-house, designed specifically for this space. Crafted from raw steel and left uncoated, they complement the restaurant’s dark grey palette. The bespoke nature of the design allowed Sorrells to meet the client’s exact requirements. The framework surrounds three walls, offering views from inside and outside the cellar.
Scallop racking is used to maximise bottle capacity and create storage in areas that might otherwise be unusable, such as the ambient cellar along the hallway. This racking allows bottles to lie horizontally, with labels facing outwards, enabling efficient storage in narrow spaces while maintaining easy visibility and access.
Angled racking is used to provide optimum storage while improving bottle visibility and presentation. This approach allows bottles to be stored at an angle, making labels easier to read and enhancing display impact. In the ambient cellar, angled racking maximises space and facilitates convenient access in a narrow corridor setting.
The wine storage installation at Row on 5 is divided into five individual zones, each with a specific function and tailored design:
A dedicated space constructed from solid oak with brass rod inlays and gold mirror backing. The room holds 428 standard Champagne bottles and 15 magnums. A ceiling-mounted Sorrells temperature control system maintains the room at 13–16°C, ideal for wines that are ready to serve, distinct from the long-term fine wine storage conditions provided in the DRC Cabinet.
